As someone who’s spent years analyzing Ethiopia’s smartphone market, I’ve seen countless devices come and go. But the Samsung A23? It’s one of those rare models that consistently grabs attention—not just for its specs, but for its surprising price flexibility. If you’re like me, you want the most value for your money, especially in a market as dynamic as Ethiopia’s. Let me walk you through everything I’ve learned about the Samsung A23 Price in Ethiopia, from hidden deals to why certain configurations cost more than others.
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Why the Samsung A23 Stands Out in Ethiopia’s Smartphone Market
When I first unboxed the Samsung A23, I immediately noticed its sleek design and vibrant 6.6-inch display. But what really impressed me was how Samsung packed mid-range features into a device that doesn’t break the bank. In Ethiopia, where budget-friendly phones dominate, the A23 strikes a perfect balance between affordability and performance. Let’s break down why it’s become a favorite:
- Camera Quality: The 50MP main camera (with OIS!) outperforms most phones under ETB 20,000. I’ve taken crisp low-light shots in Addis Ababa’s bustling markets that rival pricier models.
- Battery Life: The 5000mAh battery lasts a full day, even with heavy use. As someone who’s constantly on the go, this is a game-changer.
- Software Support: With Android 12 out of the box and upgrades to Android 14, Samsung’s commitment to updates ensures longevity—a huge plus for Ethiopian users who keep phones for years.
Samsung A23 Price in Ethiopia: What You’ll Pay in 2025
After scouring listings on Jiji, Ethio Telecom, and local retailers, here’s the current price landscape:
| Configuration | Price Range (ETB) | Best For |
|---|---|---|
| 4GB RAM / 64GB Storage | 8,600 – 11,000 | Basic users, budget shoppers |
| 6GB RAM / 128GB Storage | 12,000 – 15,500 | Multitaskers, mobile gamers |
| 5G Model (128GB/6GB) | 20,500 – 23,500 | Future-proof buyers |
Also Check: Tecno Camon 20 Price in Ethiopia
Note: Prices vary by retailer. Ethio Telecom’s official store sells the 4GB/64GB model for ETB 18,565, while platforms like Jiji offer used units as low as ETB 16,300.
Why such big price gaps? From what I’ve observed:
- Import Taxes: Devices shipped through official channels cost 15-20% more due to tariffs.
- Retailer Markups: Physical stores in Bole add ETB 2,000–3,000 compared to online sellers.
- 5G Premium: Ethiopia’s 5G rollout is still limited, but sellers bank on early adopters willing to pay extra.
Where to Buy the Samsung A23 in Ethiopia
Through trial and error (and a few disappointing purchases), I’ve identified the most reliable sources:
- Ethio Telecom Stores
- Pros: Official warranty, genuine devices.
- Cons: Pricier (e.g., ETB 18,565 for the base model).
- Jiji.com.et
- Look for sellers with 50+ positive reviews. I recently snagged a 128GB model for ETB 15,500 here—just verify IMEI numbers to avoid counterfeits.
- Engocha.com
- Their 5G variant sells for ETB 20,500, and they offer free delivery in Addis.
Pro Tip: Negotiate! Many sellers on Jiji will drop prices by 5-10% if you pay cash.
Samsung A23 vs Competitors: Is It Worth the Price?
Let’s get real—the Tecno Camon 20 and Infinix Note 30 sell for similar prices. Here’s my take after testing all three:
| Feature | Samsung A23 | Tecno Camon 20 | Infinix Note 30 |
|---|---|---|---|
| Display | 6.6″ FHD+ (90Hz) | 6.7″ HD+ (60Hz) | 6.78″ FHD+ (120Hz) |
| Charging Speed | 25W | 18W | 45W |
| Software Updates | Up to Android 14 | Up to Android 13 | Up to Android 13 |
| Local Service Centers | 12+ nationwide | 8 | 6 |
While the Infinix charges faster, Samsung’s reliable software updates and wider service network make it a safer long-term investment.
FAQs: Your Top Questions Answered
Q: Can I find the Samsung A23 under ETB 10,000?
A: Yes—if you’re open to used devices. Check Jiji’s “Under ETB 14K” filter, but inspect phones for screen burns or battery issues.
Q: Does the 5G model work in Ethiopia?
A: Not yet. Safaricom and Ethio Telecom are testing 5G, but widespread coverage is likely 2–3 years away.
Q: Which color options are available?
A: Black, White, Peach, and Blue. Peach sells out fastest—it’s 20% rarer in listings!
My Verdict: Should You Buy the Samsung A23?
If your budget is ETB 15,000–20,000: Absolutely. For the price, you’re getting a dependable device that’ll handle social media, light gaming, and photography without hiccups.
But if you’re eyeing the 5G model? Hold off. Save ETB 5,000 and grab the 128GB/6GB variant instead. By the time 5G launches here, newer models will offer better value.
Final Thoughts
The Samsung A23 Price in Ethiopia reflects its role as a “Goldilocks” device—not too cheap, not too premium. Whether you buy new from Ethio Telecom or hunt for deals on Jiji, focus on the 128GB model for longevity. And if you spot a used unit in good condition? Snap it up—I’ve seen these hold their resale value better than most mid-rangers.
Got questions or your own price tips? Drop a comment below! I’ll help you navigate Ethiopia’s ever-changing smartphone market.
